Helen the delectable and stylish comedienne, presenter, singer and actress is now the new face of Harpic which is noted for clean, germ free and odourless toilet with all-in-one triple power. Her unveiling kick starts a set of activities for the Harpic All in One Toilet Solution Campaign.
Marketing Director, Reckitt Benckiser -West Africa, Mr. Oguzhan Silivrili revealed that the main goal of the new campaign was to enlighten consumers on the superiority of Harpic over traditional toilet cleaning methods.
He added, “we know that consumers want products that can remove tough stains, kill germs and freshen their toilets. This is why you see some people buy detergent, bleach and toilet fresheners for their toilets. This campaign is good news to such consumers. They will now realize they can conserve their cash for other things since they don’t need to buy three different products for their toilets. Now, they can get all they need in one product- Harpic.”
Helen expressed her joy for the honor of being engaged as the Harpic Brand Ambassador. “To have been chosen amongst the galaxy of Stars in Nigeria is humbling and encouraging”.
Nigerians should look out for her in their neighborhoods soon as consumers would be interacting intimately with Harpic as Helen embarks on the Harpic All in One Challenge where she would be putting our traditional toilet cleaning methods to the test to prove Harpic efficacy to our consumer’s through Mystery Home visits as well as other door- to- door activities.”
Mr. Silivrili also stated the rationale behind the choice of Helen Paul as Brand Ambassador. His words: “we place strong premium on the importance of educating and informing our consumers so we had to dig deep, and based on consumer preferences through research, to identify a special celebrity whose character is congruent with our brand. We all will agree that Helen Paul will create great impact in the minds of all our consumers with her double personality profiles that made her the ideal candidate to reach out to different facets of our consumers in this new campaign and beyond.
Source: abegmusic news line
